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NEW Arrivals
ICON Cure Replenishing Spray- 8.5 oz
Instant Detangling Healing Spray. Ideal for all hair types, this problem solving treatment detangles, conditions, soothes and softens, leaving hair light and weightless. Mist throughout the hair, allowing aloe to soothe, and blend of proteins to reconstruct. -Eliminates dry, damaged hair -Rebuilds weak strands -Bathes locks i...
ICON BK Smooth D Frizz Balm- 5 oz
Complete with Smooth to lock in moisture, protein and strength, adding luster to your hair all day long, while taming and fighting Frizz and Flyaway strands. Smooth smooths hair, cuts drying time, leaves shine and manageability, while strengthening and fortifying. The essential fatty acids and amino acids in Smooth, lower the PH. while creat...
ICON Allow Pomade- 2 oz
What it is:Water-based Pomade.Who it’s For:Designed for medium to thick hair texture. Ideal to finish your style by adding moveable form.What it Does:Adds tremendous shine for a sleek look.How to Use:Apply into wet or dry hair and style.
ICON Airshine Brilliant Spray- 5 oz
What it is: Brilliant Spray. Who it’s For: Designed to add shine to all hair types. Ideal for flat iron work. What it Does: Filled with oxygen and enriched vitamins. This thermal protector adds luxurious shine. How to Use: Apply to damp or dry hair.
ICON Cure Recover Shampoo 33 oz
Preserves hydration, increases flexibility and reduces hair breakage. Strengthens the hair structure, while repairing superficial damage and protecting color.
ICON Beach Spray Flexible Texturizer 8.5 oz
Salty beach look on wet hair, flexible texture on dry hair. Thicker moisture for healthy scalp with sun protection. Texturizing.
Smart Solution Flexible Holding Spray 12 oz
Benefits: Water-free to dry faster & keep hair weightless Flexible hold from workable styling to firming hold Doesn’t flake or build-up Crystal clear spray for maximum shine Will not stick to curling or flat irons Brushable & easy to wash out Light fragrance that disappears Prevents flyaways, frizz & static Features: Hydrolyzed Whe...
Dennis Bernard Smooth 24|7 Premium Skin & Foot Therapy
Repair, soften, and protect dry, rough, and cracked skin on your hands, fingertips, cuticles, feet, heels, elbows, and other problem areas. Experience pure hydration and improvement in the look, feel, and elasticity of dry skin in just one application. Smooth 24|7 helps protect working hands from harsh chemicals and constant exposure to the dryi...
Dennis Bernard Power Tools TRA, The Original Resistant Assistant 4 oz
TRA, The Resistant Assistant, is a three-minute pre-softener that deposits hair color quicker on super resistant hairlines, trouble spots, and whole resistant heads. Perfect to use with semi, demi, and permanent color Can be applied before wrapping perms to soften resistant hair Use on coarse or resistant hair prior to straightening to help bre...
Dennis Bernard Power Tools T.C.S The Color Stain Remover 10 oz
The Color Stain Remover, TCS, is a technologically advanced all-natural barrier cream used before applying hair color to protect the hairline from staining. This dual-purpose formula can also be used afterward to remove excess color from skin, clothing, equipment, work surfaces, and color embedded in nail cuticles. Use before coloring as a bar...
Dennis Bernard Power Tools G.O.D Gray Oxidizing Drops 1.0 oz
Gray Oxidizing Drops, G.O.D, covers resistant gray completely. G.O.D. can be used with any manufacturer’s permanent, demi & semi-permanent hair color; do not use with color stains or temporary colors. As with all Dennis Bernard products, G.O.D is color friendly and can be used with all other POWERTOOL color additives. 100% gray coverage Wo...
Dennis Bernard Power Tools CBC, Color Balance Corrector 4 oz
CBC eliminates brassy, red or gold tones from yellow, white and gray hair. It tones down warm red and gold tones on dark hair for a true ash effect and perfect balance. More info: Eliminates brassy, red or gold tones from yellow, white and gray hair Produces true ash shades Gives perfect balance every time Use with shampooing, toning, tinting, a...